Colleen Sharp

Vice President
Why Behind the Buy: Using Attitudinal Insights to Drive Growth
Tuesday, March 22, 2016 | 2:15 pm - 3:00 pm

Colleen Sharp, Vice President, Associate Head of Insights Integration

Colleen leads much of the consulting work focused on linking The Futures Company’s research insights and syndicated segmentations directly to their business. Clients in sectors from housing to healthcare to retail benefit from her expertise in leveraging behavioral and attitudinal insights into actionable strategies to grow and retain profitable customers.

Prior to her role at The Futures Company, Ms. Sharp was a Senior Vice President at KnowledgeBase Marketing Group, a leading provider of integrated database marketing services and managed direct marketing programs at Sara Lee Direct. She was also a Senior Vice President of Clarity Group, a CRM and management consulting firm.

She has an MBA from the Kenan Flagler School of Business at Chapel Hill, North Carolina and a bachelor’s degree from Bates College.

The Futures Company

The Futures Company is a trends and futures consultancy. We help our clients profit from change by combining our proprietary quantitative survey data with observational insights from custom quant, qual and foresights consulting and work with our clients to show them how they can address marketplace change around the world.