Dr. Greg Massey is a Senior Industry Consultant with the SAS Solutions OnDemand Health and Life Sciences consulting team. He also has worked in SAS research and development to create contextual extraction models that explore and retrieve data from text found in electronic health records. Greg is a veterinarian, a diplomate of the American Board of Veterinary Practitioners specializing in avian medicine, and holds a master’s degree in analytics. He began his career in private practice with an emphasis on zoological medicine and exotic species. Then for the next ten years he served as the Endangered Species Veterinarian for the Hawaii Department of Land and Natural Resources, providing medical care to some of the world’s most critically endangered animals. Before joining SAS he conducted research and taught at both the University of California, Davis School of Veterinary Medicine and later the NC State University College of Veterinary Medicine. Greg’s goal is to empower users of data driven software to improve the health of humans, animals, and the environment.