Mr. Patrick Nord is the Director of Big Data, Analytics, and Insights at Archetype SC, an IT consultancy located in Myrtle Beach, SC. Mr. Nord has worked for and provided consulting services to a large number of clients in industries ranging from government to major international television to growing technology companies. His specialty is working with with high level business executives to use data to drive growth and overcome organizational inefficiencies and weaknesses. Nord has worked with and lead sales and marketing teams, leveraging the power of data to drive effective marketing campaigns, lower the cost of sales, and capture multi-year, multi-million dollar contracts. His popular blog posts are featured on ArchetypeSC.com and have been shared by NOSQL and other industry leaders. Archetype SC has clients across industries, ranging from travel to finance. Their clients include numerous Fortune 500 companies and leaders in their industries.